The St. Regis Residences, Houston has crossed the halfway mark. More than 50% of the tower’s private residences are now under contract, and construction continues to advance on what will be Houston’s first St. Regis branded residential building. For buyers who have been watching the project from a distance, the milestone changes the calculation. Half the building is spoken for. The remaining half will not wait for a convenient moment.
Scarcity in a 91-residence tower works differently than scarcity in a suburban subdivision. There is no next phase, no additional cul-de-sac, no second release of lots behind the model home. When a floor plan type sells out here, it is gone unless a contract falls through. That is the reality buyers face right now at 102 Asbury St in River Oaks.
What the 50% Milestone Actually Means for Buyers
Reaching 50% under contract is a validation point in any luxury high-rise development, and it is a meaningful threshold for this one. The sales center opened in August 2025, giving prospective buyers the chance to walk through the actual fixtures, finishes, and sight lines each residence will deliver. Since then, momentum has built steadily to the point where half the building is committed.
Two things tend to happen after a project crosses this line. First, the best-positioned inventory, meaning the higher floors, the corner exposures, and the most desirable floor plan stacks, gets absorbed first because those are the residences buyers ask about by name. Second, remaining inventory becomes less negotiable on extras as the developer’s sales targets are met. Buyers who wait for the last handful of units are usually choosing from what is left, not from what they wanted.
Some third-party listing platforms have shown the community as temporarily sold out at various points, a status that generally reflects a pause in released inventory rather than a lack of demand. Anyone researching availability should confirm current status directly with the sales team rather than relying on aggregator pages.
A River Oaks Address With Buffalo Bayou at the Doorstep
Location is doing much of the selling here, and it is easy to see why. The tower sits in River Oaks, one of Houston’s most established and recognizable neighborhoods, in a position that puts Buffalo Bayou and its surrounding park space within easy reach. That combination of a park-adjacent setting and a central address is rare in Houston’s high-rise market, where most luxury towers trade proximity to green space for proximity to freeways.
Residents will also find themselves close to the dining, shopping, and cultural venues that make inner-loop Houston appealing, from the Museum District to the galleries and restaurants that cluster nearby. For buyers relocating from out of state or from another country, that concentration of amenities within a short drive is often the deciding factor between one tower and another.
Explore River Oaks luxury new construction to see how this address compares with other options in the neighborhood.
Inside the Tower: 38 Stories and 91 Private Residences
The building rises 38 stories and holds 91 private residences, a scale that keeps the community intimate relative to larger condo towers in the city. Fewer homes per floor means less elevator traffic, quieter hallways, and a building that feels residential rather than institutional.
An earlier announcement around the development’s unveiling described a 37-story tower with an expected delivery date of 2027, and the project has continued to evolve since then. Buyers should treat any figure they read online, including the ones here, as a snapshot and verify current specifications, floor plans, and timelines directly with the sales team before making decisions.
The Last Remaining Penthouse
At the top of the building, the penthouse tier has narrowed to a single remaining residence, reported with a $14.5 million asking price. That figure positions the tower to set records for Houston condo pricing, and it also tells buyers something useful about the rest of the building: when the crown of a tower is nearly sold out, the middle and upper floors are not far behind.
Pricing Snapshot
Pricing across the building varies by floor, exposure, and floor plan, so any single number is only a starting point. The figures below come from published reporting and listing sources and should be confirmed with the sales team for current accuracy.
| Detail | Reported Information |
|---|---|
| Address | 102 Asbury St, River Oaks, Houston |
| Height | 38 stories |
| Residences | 91 private residences |
| Entry pricing | From approximately $3 million at sales center opening |
| Penthouse tier | Last remaining penthouse reported at $14.5 million |
| Sales center | Opened August 2025, showing finishes, fixtures, and views |
| Delivery | Expected 2027 per project announcements |
Why the Remaining Residences Will Move Quickly
A 91-unit building sounds generous until you consider how inventory is distributed. Residences are spread across 38 floors, several exposures, and multiple floor plan types. Buyers rarely want the same unit twice. They want the plan with the right bedroom count, the right outdoor space, and the right view line. When you filter 91 homes down to the ones that match an individual buyer’s list, the real competition is often for a dozen units or fewer.
Add the branded residence factor and the pool shrinks further. St. Regis branded homes carry a level of service and recognition that is difficult to replicate, and Houston had no such building before this one. Buyers who missed earlier opportunities in other Texas luxury towers understand that premiere inventory in a flagship building seldom sits available for long.
The practical takeaway is straightforward. Floor plans that were available a few months ago may now be limited to specific stacks, and pricing on remaining homes reflects a building that no longer needs to introduce itself.
How to Position Yourself Before Inventory Closes
- See the finishes in person. The sales center exists so buyers can evaluate materials, appliance packages, and views rather than imagining them.
- Define your non-negotiables. Bedroom count, exposure, floor range, and outdoor space should be settled before you tour, because the remaining inventory is specific.
- Ask what is actually left. Availability changes weekly at this stage, and a current availability sheet is worth more than any cached web page.
- Understand the contract and deposit structure before you fall in love with a floor plan.
- Bring representation to the table early so negotiations and paperwork do not cost you the unit you want.
If you are weighing this tower against other options, our Houston new construction buyer resources cover the process from first tour through closing, and the St. Regis Residences Houston project page is the place to start for current details.
Work With a Buyer’s Representative
Buying in a building that is more than half sold requires speed and preparation, and having your own representation matters more in that environment, not less. A buyer’s agent tracks availability, compares floor plans across stacks, reviews pricing against comparable luxury towers, and handles the negotiation and paperwork so a slow response never costs you a residence.
Our practice focuses exclusively on buyers of luxury new construction in Houston, backed by more than 25 years in the market and direct builder negotiations. If you want to know what is still available at The St. Regis Residences, Houston and whether it fits your timeline, reach out to schedule a private presentation and get a current inventory review before the next group of buyers does.
Frequently Asked Questions
Is The St. Regis Residences Houston really over 50% sold out?
Yes. The development has announced that it is 50% under contract, and subsequent reporting has focused on the last remaining penthouse. Because availability changes quickly, confirm the current percentage and unit-by-unit availability with the sales team or your buyer’s representative rather than relying on older articles or listing aggregator pages.
How many residences are in the building?
The tower is planned for 91 private residences across 38 stories at 102 Asbury St in River Oaks. Earlier announcements described the project as 37 stories, so specifications have shifted during development. Buyers should verify final counts, floor plans, and delivery timing directly with the sales team.
What is the starting price at The St. Regis Residences Houston?
Reporting from the sales center opening cited residences starting at approximately $3 million, while the last remaining penthouse has been reported at $14.5 million. Pricing varies by floor, exposure, and floor plan, and listing platforms do not always reflect current developer pricing, so request a current price sheet before making assumptions.
When is the building expected to be completed?
Project announcements have pointed to a 2027 delivery date. Construction timelines in luxury high-rise development can shift, so ask the sales team for the most recent construction schedule and milestone updates before planning around a specific completion window.
Should I use my own agent instead of the sales team?
The sales team represents the developer, not you. A buyer’s representative works on your side of the transaction, tracking remaining inventory, comparing floor plans, reviewing pricing, and managing negotiations and paperwork. In a building that is more than half committed, that representation helps you act decisively when the right residence appears.